Privacy Policy

Last Updated and Effective as of: May 16, 2019

Welcome to The Bu’s website. This website is owned and operated by The Bu, LLC ( “we”, “us” or “Company”). The following statements explain the policies we adhere to regarding the collection of data on our site (“Website”), information security, and privacy standards. This privacy policy does not apply to any other website unless it appears on that website. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, YOU SHOULD NOT ACCESS OR OTHERWISE USE THE WEBSITE.

Personal Information:

Your provision of your Personal Information to us is completely voluntary. “Personal Information” is information that can specifically identify you.  We do not collect Personal Information unless you submit that information to us. Personal Information we collect may include the following:

  • Identity Data,which includes name or other similar identifiers.
  • Contact Data,which includes email address, telephone number, shipping and/or billing address.
  • Payment Data, which includes payment card number, card type, expiration date, and security code.

Non-Personal Information:

In addition, we may also collect information that is not considered Personal Information (“Non-Personal Information”) such as the type of browser or device operating system you use, the domain name of the web site from which you linked to us, the amount of time you spend on the Website and the pages on the Website that you view.  We may aggregate Personal Information so that the aggregated information does not personally identify you or anyone else, such as by using Personal Information to calculate the percentage of our users who live in a particular area or determining brand preferences (“Aggregate Information”).  Because Non-Personal Information does not personally identify you, we may collect, use and disclose Non-Personal Information for any purpose permitted by law. In some instances, we may combine Non-Personal Information with Personal Information.  If we combine any Non-Personal Information with Personal Information, the combined information will be treated by us as Personal Information.

Information Usage and Disclosure:

Besides using your information ourselves, we may send your information to other companies, affiliates and third parties to help us process your information for the purposes set out in this policy.

We use your information as described herein:

  • to provide you with the Website,
  • to process your purchases and deliver any products you have purchased,
  • to personalize your experience with us,
  • to respond to your direct inquiries,
  • to add you to our mailing lists and send you emails from time to time.  

We may also share your information with third parties such as payment processors, shipping companies, website hosting, data analysis, e-mail delivery services, and other similar services.  These third parties may have access to your information necessary to perform their functions, but may not use it for other purposes.  

We will not sell your information to any third party not affiliated with Company without your consent except in connection with the sale or merger of Company or the division responsible for such services.  

Additionally, we may disclose your information and other information as we believe necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with law or legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; (g) to allow us to pursue available remedies or limit the damages that we may sustain; and (h) for legitimate business interests. 

Please note that if you specifically consent to additional uses of your information, we may use your information in a manner consistent with that consent.

Cookies and Similar Technology:

“Cookies” are pieces of information that may be placed on your computer by a website for the purpose of collecting data to facilitate and enhance your communication and interaction with that website.   The website may use cookies, a type of technology that installs a small amount of information on a website user’s computer or other device to permit a website to, for example, recognize future visits using that computer or device. The website may use other similar technologies (including, without limitation, tracking pixels, as described further below, and other anonymous identifiers) to gather information about you, such as IP addresses, to customize your visit, to enable us to enhance our Website, or for other purposes. We may also use and place cookies on your device from our third party service providers in connection with the Website, such as an analytics provider that helps us manage and analyze Website usage. An example of such third party is Google Analytics, which we use to collect and analyze demographic and other information, and through which Google will collect certain information to be used according to Google’s privacy practices. To opt-out of the use of Google Analytics, click here. To stop, restrict or disable the placement of cookies, please see the “Opt-Out” section below.

Clickstream Data:

As you use the Internet, a trail of electronic information is left at each website you visit. This information, which is sometimes referred to as “clickstream data,” can be collected and stored by a website’s server. Clickstream data can tell us the type of device and browsing software you use and the address of the website from which you linked to the Website. We may collect and use clickstream data to anonymously determine how much time visitors spend on websites, how visitors navigate throughout websites and how we may tailor our Website to better meet consumer needs. This information will be used to improve our Website.


The security of your information is very important to us.   We have put in place reasonable physical, electronic, and managerial procedures to safeguard the information we collect.   However, due to the inherent open nature of the Internet, we cannot guarantee that communications between you and Company, or information stored on the Website or our servers, will be free from unauthorized access by third parties such as hackers and your use of the Website demonstrates your assumption of this risk. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the Contact section below.

Data Retention:

We will retain your information for as long as needed to provide you with the services you requested and the Website and for a reasonable time thereafter in accordance with our standard procedures or as necessary to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Even if we delete some or all of your information, we may continue to retain and use anonymous or aggregated data previously collected. Please note that we will not be liable for disclosures of your data due to errors or unauthorized acts of third parties.

Other Websites and Social Networking Services:

Our Website may contain links to other websites not maintained by Company. Other websites may also reference or link to our Website.  The inclusion of a link on the Website does not imply endorsement of the linked site by us.  We are not responsible for the privacy practices of websites operated by third parties that are linked to or integrated with our Website.  We encourage you to be aware when you leave our Website, or surf the Internet, and to read the privacy statements of each and every website that you visit.

The Website may integrate with social networking services.  You understand that we do not control such services and are not liable for the manner in which they operate.  While we may provide you with the ability to use such services in connection with our Website, we are doing so merely as an accommodation and, like you, are relying upon those third party services to operate properly and fairly.


Opting out of messages from us

To opt-out of any future promotional messages from us, you may use the unsubscribe link found at the bottom of our emails. We will process your request within a reasonable time after receipt.

Opting out of cookies

If you want to stop or restrict the placement of cookies or flush any cookies that may already be on your computer or device, please refer to and adjust your web browser preferences. Further information on cookies is available at By deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our Website or some of its functionality may be affected. Cookies and similar items are not used by us to automatically retrieve Personal Information from your device without your knowledge.

Data Access Rights

You may also request access to your Personal Information (if you have provided personal information to us through the Website) and information about our collection, use and disclosure of that information by using the contact information provided below.  Unless prohibited by law or legal process, you will be given access to your Personal Information, entitlement to challenge the accuracy and completeness of the information, and the ability to have it amended as appropriate.  You can help us maintain the accuracy of your Personal Information by notifying us of any changes to it. If you do not want us to retain or use your Personal Information, contact us using the contact information provided below.

Changes to policy:

We reserve the right, at our discretion, to change, modify, add, or remove portions from this Privacy Policy at any time.  However, if at any time in the future we plan to use your Personal Information in a way that materially differs from this Privacy Policy, we will post such changes here or email you. We encourage you to periodically review the Website for the latest information on our privacy practices. 

Information Relating to Children

Our Website is intended for ages 18 and over. We do not knowingly collect Personal Information from children.  When we become aware that such information (or other information that is protected under applicable law) from a child under 13 has been collected, we will use all reasonable efforts to delete such information from our database.

United States of America:

Our Website is maintained in the United States of America (U.S.) and is intended for use by individuals 18 and older who are residents in the United States (U.S.) or non-residents that agree to use the Website in accordance with U.S. laws, the Terms of Use and the Privacy Policy. By using the Website, you agree that you (i) are located inside the U.S. or (ii) are located outside the EU and agree to be bound by U.S. laws.  By using the Website, you freely and specifically give us your consent to export your Personal Information to the U.S. and to store and use it in the U.S. as specified in this Privacy Policy.  You understand that data stored in the U.S. may be subject to lawful requests by the courts or law enforcement authorities in the U.S.

Website Terms and Conditions:

Use of this Website is governed by, and subject to, the terms and conditions set forth in the Term of Use, located at


For questions or concerns relating to privacy, we can be contacted at:

The Bu LLC

9073 Pulsar CT #A

Corona, CA 92883

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